![]() ![]() Like TikTok, Shein is a Chinese-owned company, while Temu is based in Boston but owned by the Chinese company PDD Holdings. TikTok’s e-commerce efforts have also drawn comparisons to Shein and Temu, two retailers known for their shockingly low prices which are controversial for allegations of poor quality products and working conditions. Facebook Marketplace launched in 2016, and Instagram began rolling out in-app shopping features in 2018. TikTok is following the lead of other social media platforms that have integrated online shopping into their apps. But other users have encountered scams: Becky Entrican, an Indiana-based TikTok user, told The Washington Post she considered a t-shirt vendor trustworthy after a video advertisement with 11,000 likes appeared on her For You Page, but the product had not yet arrived six months after placing her order, which made her wary of trusting advertisers on the platform. TikTok has also developed a robust creator economy, with plenty of brands relying on influencer marketing to sell goods. Major brands have racked up millions of followers on their TikTok profiles, and some have benefitted from surprise viral campaigns, like the videos that made the McDonald’s Grimace Shake a massive hit. Products featured under this hashtag range can include books, skincare products and miscellaneous items like a napkin holder or a picnic basket. The hashtag #tiktokmademebuyit, in which users show off products they’ve purchased that they learned about on TikTok, has nearly 70 billion views. TikTok has already been firmly established as a haven for brands and products to advertise and go viral. A TikTok spokesperson told Forbes vendors must first undergo a verification process before they can list items, and new sellers are subject to a probationary period during which limits are placed on how many items they can list and how many orders they can fulfill. ![]() TikTok spokesperson Misha Rindisbacher told The Washington Post products found to violate the platform’s guidelines will be removed, and TikTok employs both human and computer moderation to review products. They instead received a product that looked alike from afar, but had a different brand name and typos on the label, and urged users to look closely at the seller and reviews on the TikTok Shop. ![]() Two users posted separate videos- one received 192,000 likes and the other garnered 34,000-stating they intended to purchase a Cosrx snail mucin skincare product on TikTok and quickly clicked on a product that looked identical. TikTok confirmed to Forbes it took action to remove these products and update search safeguards to prevent these results from surfacing. In another report, Media Matters found several health products, like weight-loss cream and teeth-whitening strips, were sold by TikTok users appearing to be doctors-though they were actually deepfakes. One vendor reportedly sold lipotropic injections, or “lipo shots”-a vitamin B12 injection that is said to assist in weight loss but lacks scientific consensus. Weight loss products and medical supplements are prohibited, according to TikTok’s guidelines, but Media Matters found several vendors selling weight loss creams, pills, and other weight loss products that are not approved by the Food and Drug Administration and may carry health risks. TikTok has published rules banning the sale of certain items in the TikTok Shop, and it says approval is required for vendors to sell certain restricted items-but left-leaning watchdog group Media Matters says some vendors have been selling products that appear to violate the platform’s rules. TikTok says it vets sellers and removes any products that violate its rules. ![]()
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